_ DO YOU UNTIL YOU FIND SOMEONE WORTH DOING

How to convince a client to buy a campaign called “Do you, until you find someone worth doing” in 3 steps: Genuine real stories, tasteful imagery of self love and data backed strategic positioning. With Match, we wanted to take a different approach to dating by celebrating putting you first. We used photography of people indulging in self love, which we shot in Berlin with Erotica director and intimacy consultant Matt Lambert. This campaign came to life across out-of-home with localized placements in LA, NYC, and across social platforms, with contextual headlines inspired by dating today.